Privacy Policy

Glossary

1. Whenever this policy refers to:
   • (a) Administrator – it should be understood to mean MinistryOfAdvertising.com Sp. z o. o. with its registered office in Tarnowskie Góry at 6/2 Styczyńskiego Street, registered in the Register of Entrepreneurs of the National Court Register kept by the District Court in Gliwice, X Economic Department of the National Court Register under KRS number: 0000376859; REGON: 241853339, NIP: 6452521002.
   • (b) Personal Data – shall mean information about a natural person identified or identifiable by one or more factors specific to physical, physiological, genetic, mental, economic, cultural or social identity, including device IP, location data, Internet identifier and information collected through cookies or other similar technology.
   • (c) Policy – shall mean this Privacy Policy.
   • (d) RODO – shall mean Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of individuals with regard to the processing of personal data and on the free flow of such data and repealing Directive 95/46/EC.
   • e) Service – it should be understood as the Internet service run by the Administrator at https://www.ministerstworeklamy.pl/.
   • f) User – shall mean any natural person visiting the Site or using one or more services or functionalities described in the Policy.

Processing of data in connection with the use of the Website

1. In connection with the User’s use of the Website, the Administrator collects data to the extent necessary to provide the individual services offered, as well as information about the User’s activity on the Website. Detailed rules and purposes of processing Personal Data collected during the User’s use of the Website are described below.
2. Purposes and legal bases of data processing on the
   • Service a) Personal data of each person using the Service (including IP address or other identifiers and information collected through cookies or other similar technologies), and not being a registered User (i.e. people who do not have a profile on the Service), are processed by the Administrator:
     • in order to provide services electronically in the scope of making available to Users the content collected on the Service – then the legal basis of processing is the necessity of processing for the performance of the agreement (Article 6.1.b RODO);
     • for analytical and statistical purposes, in which case the legal basis for the processing is the Administrator’s legitimate interest (Article 6(1)(f) of the RODO), which consists in conducting analyses of Users’ activities, as well as their preferences in order to improve the functionalities used and services provided;
     • for the purpose of possible establishment and investigation of claims or defense against claims – the legal basis of the processing is the legitimate interest of the Administrator (Article 6(1)(f) of the RODO), consisting in the protection of its rights;
     • for marketing purposes of the Administrator and other entities, in particular related to the presentation of behavioral advertising – the principles of processing Personal Data for marketing purposes are described in the MARKETING section.
3. The User’s activity on the Service, including his/her Personal Data, is recorded in system logs (a special computer program used to store a chronological record containing information about events and activities that relate to the computer system used to provide services by the Administrator). The information collected in the logs is processed primarily for purposes related to the provision of services. The Administrator also processes them for technical, administrative purposes, for the purpose of ensuring the security of the IT system and the management of this system, as well as for analytical and statistical purposes – in this regard, the legal basis for processing is the Administrator’s legitimate interest (Article 6(1)(f) RODO).

Placing orders

1. Placing an order (purchase of a service) by a User of the Website involves the processing of his/her Personal Data. Provision of data marked as mandatory is required in order to accept and process the order, and failure to provide such data will result in failure to process the order. Provision of other data is optional.
2. Personal data is processed:
   • a) for the purpose of fulfilling a submitted order – the legal basis for processing is the necessity of processing for the performance of the contract (Article 6(1)(b) RODO); for data provided optionally, the legal basis for processing is consent (Article 6(1)(a) RODO);
   • b) in order to carry out statutory obligations incumbent on the Administrator, arising in particular from tax and accounting regulations – the legal basis for processing is a legal obligation (Article 6(1)(c) RODO);
   • c) for analytical and statistical purposes – the legal basis for processing is the Administrator’s legitimate interest (Art. 6 (1) (f) RODO), consisting in conducting analysis of Users’ activity on the Website, as well as Users’ shopping preferences in order to improve the functionality used;
   • d) for the purpose of possible establishment and investigation of claims or defense against claims – the legal basis of the processing is the legitimate interest of the Administrator (Article 6(1)(f) RODO), consisting in the protection of its rights.

Contact forms

1. The Administrator provides the possibility to contact him using electronic contact forms. Using the form requires providing Personal Data necessary to contact the User and respond to the inquiry. The User may also provide other data in order to facilitate contact or service the inquiry. Provision of data marked as mandatory is required in order to accept and service the inquiry, and failure to provide such data will result in the impossibility of service. Provision of other data is voluntary.
2. Personal data is processed:
   • a) for the purpose of identifying the sender and handling his/her inquiry sent through the form provided – the legal basis for processing is the necessity of processing for the performance of the service contract (Article 6(1)(b) of the RODO); with regard to data provided optionally, the legal basis for processing is consent (Article 6(1)(a) of the RODO);
   • b) for analytical and statistical purposes – the legal basis of the processing is the Administrator’s legitimate interest (Article 6(1)(f) of the RODO), consisting of keeping statistics on queries submitted by Users via the Service in order to improve its functionality.

Marketing

1. The Administrator processes Users’ Personal Data in order to carry out marketing activities, which may consist in:
   • (a) displaying marketing content to the User that is not tailored to the User’s preferences (contextual advertising);
   • (b) displaying to the User marketing content corresponding to the User’s interests (behavioral advertising);
   • (c) targeting e-mail notifications of interesting offers or content, which in some cases contain commercial information (newsletter service);
   • (d) conducting other activities related to direct marketing of goods and services (sending commercial information by electronic means and telemarketing activities).
2. In order to carry out marketing activities, the Administrator uses profiling in some cases. This means that through automatic data processing, the Administrator evaluates selected factors about Users in order to analyze their behavior or create a forecast for the future. This allows the content displayed to be better tailored to the individual preferences and interests of the User.

Contextual advertising

1. The Administrator processes Users’ Personal Data for marketing purposes in connection with directing contextual advertising (i.e. advertising that is not tailored to the User’s preferences) to Users. The processing of Personal Data then takes place in connection with the realization of the Administrator’s legitimate interest (Article 6(1)(f) of the RODO).

Behavioral advertising

1. The Administrator and its trusted partners process Users’ Personal Data, including Personal Data collected through cookies and other similar technologies, for marketing purposes in connection with targeting Users with behavioral advertising (i.e., advertising that is tailored to Users’ preferences). Processing of Personal Data then includes profiling of Users.
2. A list of the Administrator’s trusted partners can be found here.

Newsletter

1. The administrator provides the newsletter service under the terms of the regulations to people who have provided their e-mail address for this purpose. Providing data is required to provide the newsletter service, and failure to do so will result in the inability to send the newsletter. This form of communication with the User may include profiling.
2. Personal data is processed:
   • a) for the purpose of providing the newsletter mailing service – the legal basis for processing is the necessity of processing for the performance of the contract (Article 6(1)(b) RODO);
   • b) in the case of directing marketing content to the User as part of a newsletter – the legal basis for processing, including using profiling, is the legitimate interest of the Administrator (Article 6(1)(f) RODO) in connection with the consent to receive the newsletter;
   • c) for analytical and statistical purposes – the legal basis for processing is the legitimate interest of the Administrator, (Article 6(1)(f) RODO), consisting of conducting analysis of Users’ activity on the Website in order to improve the applied functionalities;
   • d) for the purpose of possible establishment and investigation of claims or defense against claims – the legal basis of the processing is the legitimate interest of the Administrator, (Article 6(1)(f) RODO), consisting in the protection of its rights.

Direct marketing

1. The User’s personal data may also be used by the Administrator to target the User with marketing content through various channels, i.e. via e-mail, via MMS / SMS or by telephone. Such activities are undertaken by the Administrator only if the User has given his/her consent, which he/she may withdraw at any time.
2. The Administrator may, in some cases, also carry out direct marketing via snail mail. The User will be informed separately about the intention to conduct this type of marketing. With regard to this type of marketing, the User has the right to object.

Social networks

1. The Administrator processes Personal Data of Users visiting the Administrator’s profiles maintained on social media (Facebook, YouTube, Instagram, Twitter). This data is processed exclusively in connection with the running of the profile, including for the purpose of informing Users about the Administrator’s activities and promoting various events, services and products. The legal basis for the Administrator’s processing of Personal Data for this purpose is its legitimate interest (Article 6(1)(f) of the DPA) in promoting its own brand.

Cookies and similar technology

1. Cookies are small text files installed on the device of a User browsing the Website. Cookies collect information that facilitates the use of the website – for example, by remembering the User’s visits to the Website and the activities performed by him.
2. The Administrator uses so-called service cookies primarily to provide the User with services provided electronically and to improve the quality of such services. In this regard, the Administrator and other entities providing analytical and statistical services to the Administrator use cookies to store information or access information already stored in the User’s telecommunications end device (computer, phone, tablet, etc.). Cookies used for this purpose include:
   • (a) cookies with data entered by the User (session ID) for the duration of the session (userinputcookies);
   • (b) authentication cookies used for services that require authentication for the duration of the session (authenticationcookies);
   • (c) security cookies, such as those used to detect authentication abuse (usercentricsecuritycookies);
   • (d) multimedia playersessioncookies (e.g. flash player cookies), for the duration of the session (multimedia playersessioncookies);
   • (e) persistent cookies for personalizing the user interface for the duration of the session or slightly longer (userinterfacecustomizationcookies).
3. The Administrator and its trusted partners also use cookies for marketing purposes, including in connection with targeting Users with behavioral advertising. For this purpose, the Administrator and its trusted partners store information or access information already stored on the User’s telecommunications end device (computer, phone, tablet, etc.).

Analytical and marketing tools used by the Administrator’s partners

1. The Administrator and its Partners apply various solutions and tools used for analytical and marketing purposes. Below you will find basic information about these tools. Detailed information in this regard, on the other hand, can be found in the privacy policy of the respective Partner.
2. Google Analytics
   • Google Analytics cookies are files used by Google to analyze how the User uses the Website, to create statistics and reports on the functioning of the Website. Google does not use the collected data to identify the User, nor does it combine this information to enable identification. Detailed information about the scope and principles of data collection in connection with this service can be found at the following link: https://www.google.com/intl/pl/policies/privacy/partners.
3. Google Adwords
   • Google AdWords is a tool that allows us to measure the effectiveness of advertising campaigns implemented by the Administrator, allowing analytics such as keywords and number of unique users. The Google Adwords platform also allows us to display our ads to people who have visited the Website in the past. Information on Google’s data processing for the above service is available at the following link: https://policies.google.com/technologies/ads?hl=pl.
4. Facebook Pixels
   • Facebook Pixels is a tool that allows measuring the effectiveness of advertising campaigns implemented by the Administrator on Facebook. The tool allows advanced data analytics to optimize the Administrator’s activities also using other tools offered by Facebook. Detailed information on data processing by Facebook can be found at this link: https://pl-pl.facebook.com/help/443357099140264?helpref=about_content.
5. Social plug-ins
   • The Service uses social networking plug-ins (Facebook, Google+, LinkedIn, Twitter). Plug-ins allow the User to share the content published on the Service with the selected social network. The use of plug-ins on the Service causes the given social network to receive information about the User’s use of the Service and may assign it to the User’s profile created on the given social network. The Administrator has no knowledge of the purpose and scope of data collection by social networks. Detailed information on this subject can be found at the following links:
     • Facebook: https://www.facebook.com/policy.php
     • Google: https://privacy.google.com/take-control.html?categories_activeEl=sign-in
     • LinkedIn: https://www.linkedin.com/legal/privacy-policy?_l=pl_PL
     • Twitter: https://twitter.com/en/privacy

Managing your cookie settings

1. The use of cookies for the purpose of collecting data through them, including gaining access to data stored on the User’s device, requires the User’s consent. This consent may be withdrawn at any time.
2. Permission is not required only for cookies, the use of which is necessary for the provision of a telecommunications service (data transmission to display content).
3. Withdrawal of consent for the use of cookies is possible through browser settings. Details can be found at the following links:
   • (a) Internet Explorer: https://support.microsoft.com/pl-pl/help/17442/windows-internet-explorer-delete-manage-cookies
   • (b) Mozilla Firefox: http://support.mozilla.org/pl/kb/ciasteczka
   • (c) Google Chrome: http://support.google.com/chrome/bin/answer.py?hl=pl&answer=95647
   • (d) Opera: http://help.opera.com/Windows/12.10/pl/cookies.html
   • (e) Safari: https://support.apple.com/kb/PH5042?locale=en-GB
4. The user can at any time verify the status of their current privacy settings for the browser they are using using the tools available at the following links:
   • (a) http://www.youronlinechoices.com/pl/twojewybory
   • (b) http://optout.aboutads.info/?c=2&lang=EN

Period of processing of Personal Data

1. The period of data processing by the Administrator depends on the type of service provided and the purpose of processing. As a rule, data are processed for the duration of providing the service or fulfilling the order, until the withdrawal of the consent given, or until an effective objection is made to data processing in cases where the legal basis for data processing is the legitimate interest of the Administrator.
2. The processing period may be extended if the processing is necessary for the establishment and assertion of possible claims or defense against claims, and thereafter only if and to the extent required by law. After the expiration of the processing period, the data shall be irreversibly deleted or anonymized.

User Privileges

1. You have the right to access the content of your data and to request rectification, deletion, restriction of processing, the right to data portability and the right to object to data processing, as well as the right to lodge a complaint with the supervisory authority for the protection of Personal Data.
2. To the extent your data is processed on the basis of consent, you may withdraw this consent at any time by contacting the Administrator or using the functionalities provided on the Website.
3. The User has the right to object to the processing of data for marketing purposes, if the processing is carried out in connection with the legitimate interest of the Administrator, as well as – for reasons related to the User’s particular situation – in other cases where the legal basis for data processing is the Administrator’s legitimate interest (e.g. in connection with the implementation of analytical and statistical purposes).

Recipients of data

1. In connection with the performance of services, Personal Data will be disclosed to external entities, including, in particular, suppliers responsible for the operation of IT systems, entities such as banks and payment operators, entities providing accounting services, couriers (in connection with the performance of the order), marketing agencies (for marketing services) and entities related to the Administrator.
2. If the User’s consent is obtained, his data may also be shared with other entities for their own purposes, including marketing purposes.
3. The Administrator reserves the right to disclose selected information concerning the User to competent authorities or third parties who make a request for such information, relying on the relevant legal basis and in accordance with the provisions of the applicable law.

Transfers of data outside the EEA

1. The level of protection of Personal Data outside the European Economic Area (EEA) differs from that provided by European law. For this reason, the Administrator transfers Personal Data outside the EEA only when necessary and with an adequate level of protection, primarily by:
   • (a) cooperating with processors of Personal Data in countries for which a relevant decision of the European Commission has been issued regarding the determination of an adequate level of protection for Personal Data;
   • (b) use of standard contractual clauses issued by the European Commission;
   • (c) application of binding corporate rules approved by the relevant supervisory authority;
   • (d) in the case of data transfers to the US, cooperation with entities participating in the PrivacyShield program, approved by a decision of the European Commission.
2. The Administrator always informs about its intention to transfer Personal Data outside the EEA at the stage of collection.

Security of Personal Data

1. The Administrator conducts a risk analysis on an ongoing basis to ensure that Personal Data is processed by the Administrator in a secure manner – ensuring, first and foremost, that only authorized persons have access to the data and only to the extent necessary for the tasks they perform. The Administrator ensures that all operations on Personal Data are recorded and performed only by authorized employees and associates.
2. The Administrator shall take all necessary measures to ensure that its subcontractors and other cooperating entities also provide guarantees to apply appropriate security measures whenever they process Personal Data on behalf of the Administrator.

Contact information

Contact with the Administrator is possible via e-mail address biuro@ministerstworeklamy.pl or mailing address MinistryOfAdvertising sp. z o.o., ul. Styczyńskiego 6/2, 42-600 Tarnowskie Góry