Internet Strong Start

STEP 2

Analysis of key phrases and site structure (UX)

The next stage involves selecting the right keywords that best reflect the nature of the business and the needs of the target audience. We examine the current placement of phrases on the site and whether the site structure allows users to easily reach the information they are looking for. At this stage, we also consider UX aspects, i.e. user experience, so that navigating the site is intuitive and encourages conversion.

STEP 3

Content optimization and implementation

Once we have the priority keyword phrases defined, we proceed to make the necessary changes. These include modifying meta tags (title, description), headings (H1, H2, etc.) and updating or adding content for SEO. Depending on your needs, we create new articles, product or service descriptions, and supplement existing pages with information to enhance their user appeal. This makes the site both more visible to search engines and friendly to the audience.

STEP 4

Linkbuilding

After optimization comes the time to build a valuable profile of links leading to our site. To do this, we acquire links from credible sources, such as sponsored articles, topical directories or industry blogs. The goal is to increase the authority of the site in the eyes of search engines, which translates into higher rankings. The entire process is done in a thoughtful and staggered manner to ensure a steady, stable increase in position.

STEP 5

GA4 implementation

In order to effectively measure the effects of your strategy, we implement Google Analytics 4. This allows for more advanced analysis of user behavior, their purchase paths and conversion rates. Thanks to GA4, we can also determine which actions bring the best results and how to further develop the SEO strategy. Transparent, real-time data makes it easier to make informed decisions and allows us to focus on activities that bring the highest ROI.