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WCAG

Your site accessible to all users

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Brand reputation – You show that your company is socially responsible and committed to modern standards.

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Legally compliant solution – You meet the requirements of the latest EU directive, without the risk of penalties and stress.

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Greater reach – service adapted to the needs of 135 million Europeans with disabilities means real new customer groups.

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SEO enhancement – WCAG-compliant sites have better structure and semantics.

Patrycja Bieniek

Project Manager

+48 791 493 287
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Effective WCAG for your business

We create solutions that not only meet accessibility requirements, but realistically support your business goals. We know that not only attractive design or modern technology determine the success of your site. Accessibility is key – it’s what makes it possible for any person to use your site without barriers, make a purchase or send an inquiry. That’s why we provide full WCAG implementation, which translates into more traffic, higher conversions and customer loyalty.

We provide:

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Accessibility audit

Comprehensive analysis of the site for compliance with WCAG 2.2

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Implementation of standards

Professional adaptation of the site’s code, content and functionality to WCAG requirements at AA level according to the latest guidelines

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Monitoring and maintenance

Constant support and control of the correct operation of the service in the context of accessibility

Get a free quote and discuss the price and details of your project.

I will help you find the best solutions to fit your needs.

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I will guide you through the entire process of implementing your project.

Lukasz Rozwadowski

Business development expert

+48 790 558 138
Łukasz MinistryOfAdvertising
ikona

WCAG – digital accessibility that powers your business

Digital accessibility is an essential part of your marketing strategy today, making your company’s services open to everyone. Is your company looking for a way to stand out in a crowded market? Do you want to attract new customers, build a position as an expert and increase sales without worrying about accessibility penalties?

MinistryOfAdvertising.com specializes in the implementation of WCAG standards, making your website usable for both people with disabilities and a wide range of users. Full accessibility of the site positively affects positioning, building a solid foundation for your online success. Our solutions comply with the latest legal requirements, while responding to the real needs of users.

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Meet the specialists who will help you succeed

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Patrycja Bieniek

Project Manager

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Jakub Czyż

Programista

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Borys Baca

Web Developer

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Anna Palica

Programista

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Łukasz Nowak

Główny Administrator

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Marcin Morcinek

Programista/ Project Manager

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WCAG – FAQ

What is WCAG?

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WCAG (Web Content Accessibility Guidelines) is an international set of guidelines that helps create accessible web content, eliminating barriers for people with disabilities.

Is there a lot of cost involved in implementing WCAG?

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The cost of implementation depends on the state of your site, but investing in accessibility brings long-term benefits, both image and business.

Do I need to change the layout?

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Not necessarily. Improving contrasts and headline structure is often enough.

What technologies do you support?

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We work with HTML5, WordPress, React, Vue, Magento, Shopify and many others, always with a focus on semantics and ARIA.

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We take care of the unique, yet
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We offer the lowest prices
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What is WCAG and why is it so important?

The Web Content Accessibility Guidelines is a W3C international standard that defines how to design web content that is friendly to people with disabilities. The latest version 2.2 introduces nine additional criteria to improve mobile and cognitive accessibility. In EU countries, the compliance requirement already rests with the public sector, and will extend to most private companies’ digital services as of June 28, 2025 (European Accessibility Act). Failure to meet WCAG risks financial penalties, reputational damage and exclusion of some audiences. An accessible service increases reach, improves UX and supports SEO – an investment that simply pays off.

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Why trust
MinistryOfAdvertising.com?

The answer is very simple-we provide professional services at a good price.

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Experience and Expertise

We have years of experience in positioning websites and online stores, which allows us to achieve tangible results for our clients.

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An Individualized Approach

We treat each project uniquely, tailoring the SEO strategy to the specifics of your industry and the needs of your clients.

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Transparency and Results

We regularly report on progress, providing clear data on traffic growth and your site’s search engine position.

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Comprehensive Service

We offer not only SEO, but also full marketing support, from content optimization to ad campaigns and performance analysis.

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Why implement WCAG with MinistryOfAdvertising.com?

When you choose MinistryReklama.pl, you are betting on a comprehensive approach to the accessibility of your website. Cooperation with us means:

  • End-to-end ownership – we take full responsibility: audit, code, testing, documentation.
  • Industry experience – we have worked for e-commerce, finance, public institutions and NGOs.
  • Quick ROI – we optimize the backlog to first improve the elements with the greatest impact on conversion.
  • Transparency – online dashboard shows progress, test results and availability metrics in real time.
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We ensure the availability of a digital, legal and converting site for your business

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Accessibility analysis and strategy

The process does not begin with implementation, but with an in-depth analysis of the current website or mobile application for WCAG 2.2 AA compliance. Preparing an effective accessibility strategy requires an understanding of the client’s business goals, target audience and industry specifics. Together, the precise scope of the audit is determined, including the selection of representative subpages or key processes for examination. All existing accessibility barriers are identified, and then a personalized action plan is developed to maximize the effects of implementation.

Creation and optimization of content available

The Ministry of Advertising’s team of experts ensures that all content on the site is accessible to every user, regardless of their limitations. This includes creation and optimization:

  • Alternative descriptions for images and multimedia: Accurate and contextual alt attributes are provided for all graphics and images, and transcriptions, subtitles and audiodescription are provided for video and audio materials to make them understandable to the blind and deaf.
  • Clear and comprehensible texts: Clear and simple language is used, specialized jargon is avoided, and appropriate formatting such as headings (H1-H6), bulleted and numbered lists are used to make the information easier to absorb and navigate through the text for all audiences.
  • Accessible forms and interactive elements: forms are designed with clear field labels, understandable error messages and predictable behavior. Adequate size (min. 24×24 px for clickable elements) and contrast of interactive elements are also provided for ease of use, especially on mobile devices.
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Analysis and optimization of results

The Ministry of Advertising believes in data. Once an accessible site is implemented and launched, its performance is regularly analyzed, WCAG compliance is monitored and feedback from users is gathered. This continuously optimizes operations to maximize return on investment and ensure that the site remains fully accessible and effective in the long term.

What are the effects of implementing WCAG?

  • Increase conversions – with simpler navigation and user-friendly forms.
  • Lower rejection rate – users do not abandon purchases because of barriers.
  • Better positions in Google – semantic structure and alt-tags help SEO.
  • Lower cost of customer service – fewer inquiries for help and operating instructions.
  • Protection from legal risks – no penalties or items on the records of violations.
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