{"id":20394,"date":"2025-03-31T13:51:20","date_gmt":"2025-03-31T11:51:20","guid":{"rendered":"https:\/\/ministry-of-advertising.com\/polityka-prywatnosci\/"},"modified":"2025-11-04T23:31:52","modified_gmt":"2025-11-04T22:31:52","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/www.ministry-of-advertising.com\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\n<div class=\"wp-block-group prose prose-neutral max-w-none is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns main-wrapper px-5 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Slovn\u00ed\u010dek<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Kdykoli se v t\u011bchto z\u00e1sad\u00e1ch hovo\u0159\u00ed o:.<ul class=\"wp-block-list\">\n<li>a) Spr\u00e1vci &#8211; rozum\u00ed se t\u00edm spole\u010dnost MinisterstwoReklamy.pl Sp. z o. o. se s\u00eddlem v Tarnowskich G\u00f3rech na ulici Styczy\u0144skiego 6\/2, zapsan\u00e1 v rejst\u0159\u00edku podnikatel\u016f N\u00e1rodn\u00edho soudn\u00edho rejst\u0159\u00edku veden\u00e9ho Okresn\u00edm soudem v Gliwic\u00edch, X. hospod\u00e1\u0159sk\u00e9 odd\u011blen\u00ed N\u00e1rodn\u00edho soudn\u00edho rejst\u0159\u00edku pod \u010d\u00edslem KRS: 0000376859; REGON: 241853339, NIP: 6452521002.<\/li>\n\n\n\n<li>b) Osobn\u00ed \u00fadaje &#8211; znamenaj\u00ed informace o identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osob\u011b prost\u0159ednictv\u00edm jednoho nebo v\u00edce specifick\u00fdch faktor\u016f pro jej\u00ed fyzickou, fyziologickou, genetickou, du\u0161evn\u00ed, ekonomickou, kulturn\u00ed nebo soci\u00e1ln\u00ed identitu, v\u010detn\u011b IP za\u0159\u00edzen\u00ed, lokaliza\u010dn\u00edch \u00fadaj\u016f, online identifik\u00e1toru a informac\u00ed shrom\u00e1\u017ed\u011bn\u00fdch prost\u0159ednictv\u00edm soubor\u016f cookie nebo jin\u00fdch podobn\u00fdch technologi\u00ed.<\/li>\n\n\n\n<li>c) Z\u00e1sady &#8211; zn\u00e1m\u00e9 jako Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<\/li>\n\n\n\n<li>d) RODO &#8211; znamen\u00e1 na\u0159\u00edzen\u00ed Evropsk\u00e9ho parlamentu a Rady (EU) 2016\/679 ze dne 27. dubna 2016 o ochran\u011b fyzick\u00fdch osob v souvislosti se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f a o voln\u00e9m pohybu t\u011bchto \u00fadaj\u016f a o zru\u0161en\u00ed sm\u011brnice 95\/46\/ES.<\/li>\n\n\n\n<li>e) Slu\u017eba &#8211; rozum\u00ed se internetov\u00e1 slu\u017eba provozovan\u00e1 Spr\u00e1vcem na adrese https:\/\/ministry-of-advertising.com\/.<\/li>\n\n\n\n<li>f) U\u017eivatel &#8211; znamen\u00e1 jakoukoli fyzickou osobu, kter\u00e1 nav\u0161t\u00edv\u00ed webov\u00e9 str\u00e1nky nebo vyu\u017e\u00edv\u00e1 jednu \u010di v\u00edce slu\u017eeb nebo funkc\u00ed popsan\u00fdch v Z\u00e1sad\u00e1ch.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed \u00fadaj\u016f v souvislosti s pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>V souvislosti s pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek u\u017eivatelem shroma\u017e\u010fuje spr\u00e1vce \u00fadaje v nezbytn\u00e9m rozsahu pro poskytov\u00e1n\u00ed jednotliv\u00fdch nab\u00edzen\u00fdch slu\u017eeb, jako\u017e i informace o \u010dinnosti u\u017eivatele na webov\u00fdch str\u00e1nk\u00e1ch. Podrobn\u00e9 z\u00e1sady a \u00fa\u010dely zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch p\u0159i pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek U\u017eivatelem jsou pops\u00e1ny n\u00ed\u017ee.<\/li>\n\n\n\n<li>\u00da\u010dely a pr\u00e1vn\u00ed z\u00e1klad zpracov\u00e1n\u00ed \u00fadaj\u016f na webov\u00fdch str\u00e1nk\u00e1ch.<ul class=\"wp-block-list\">\n<li>a) Osobn\u00ed \u00fadaje ka\u017ed\u00e9 osoby, kter\u00e1 pou\u017e\u00edv\u00e1 webov\u00e9 str\u00e1nky (v\u010detn\u011b IP adresy nebo jin\u00fdch identifik\u00e1tor\u016f a informac\u00ed shrom\u00e1\u017ed\u011bn\u00fdch prost\u0159ednictv\u00edm soubor\u016f cookie nebo jin\u00fdch podobn\u00fdch technologi\u00ed) a neen\u00ed registrovan\u00fdm u\u017eivatelem (tj. osoby, kter\u00e9 nemaj\u00ed profil na webov\u00fdch str\u00e1nk\u00e1ch), zpracov\u00e1v\u00e1 spr\u00e1vce:.<ul class=\"wp-block-list\">\n<li>za \u00fa\u010delem poskytov\u00e1n\u00ed slu\u017eeb elektronickou cestou v r\u00e1mci zp\u0159\u00edstupn\u011bn\u00ed obsahu shrom\u00e1\u017ed\u011bn\u00e9ho na webov\u00fdch str\u00e1nk\u00e1ch u\u017eivatel\u016fm &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je pak nezbytnost zpracov\u00e1n\u00ed pro pln\u011bn\u00ed smlouvy (\u010dl. 6.1.b RODO);<\/li>\n\n<li>pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely, kdy je pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO), spo\u010d\u00edvaj\u00edc\u00ed v prov\u00e1d\u011bn\u00ed anal\u00fdz aktivit u\u017eivatel\u016f a jejich preferenc\u00ed za \u00fa\u010delem zlep\u0161en\u00ed pou\u017e\u00edvan\u00fdch funkc\u00ed a poskytovan\u00fdch slu\u017eeb;<\/li>\n\n\n\n<li>pro \u00fa\u010dely p\u0159\u00edpadn\u00e9ho ur\u010den\u00ed a \u0161et\u0159en\u00ed n\u00e1rok\u016f nebo obrany proti n\u00e1rok\u016fm &#8211; pr\u00e1vn\u00edm zpracov\u00e1n\u00edm je opr\u00e1vn\u011bn\u00fd z\u00e1jem spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO) na ochranu va\u0161ich pr\u00e1v;<\/li>\n\n<li>pro marketingov\u00e9 \u00fa\u010dely Spr\u00e1vce a dal\u0161\u00edch subjekt\u016f, zejm\u00e9na v souvislosti s prezentac\u00ed behavior\u00e1ln\u00ed reklamy &#8211; z\u00e1sady zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely jsou pops\u00e1ny v \u010d\u00e1sti MARKETING.<\/li><\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u010cinnost u\u017eivatele na webov\u00fdch str\u00e1nk\u00e1ch, v\u010detn\u011b jeho osobn\u00edch \u00fadaj\u016f, je zaznamen\u00e1v\u00e1na v syst\u00e9mov\u00fdch protokolech (speci\u00e1ln\u00ed po\u010d\u00edta\u010dov\u00fd program, kter\u00fd slou\u017e\u00ed k uchov\u00e1v\u00e1n\u00ed chronologick\u00fdch z\u00e1znam\u016f obsahuj\u00edc\u00edch informace o ud\u00e1lostech a \u010dinnostech, kter\u00e9 se t\u00fdkaj\u00ed IT syst\u00e9mu pou\u017e\u00edvan\u00e9ho k poskytov\u00e1n\u00ed slu\u017eeb spr\u00e1vcem). Informace shrom\u00e1\u017ed\u011bn\u00e9 v log\u00e1ch jsou zpracov\u00e1ny p\u0159edev\u0161\u00edm pro \u00fa\u010dely souvisej\u00edc\u00ed s poskytov\u00e1n\u00edm slu\u017eeb. R\u00e1mec se pou\u017e\u00edv\u00e1 tak\u00e9 pro technick\u00e9, administrativn\u00ed \u00fakoly, pro \u00fakoly t\u00fdkaj\u00edc\u00ed se bezpe\u010dnosti IT syst\u00e9mu a spr\u00e1vy tohoto syst\u00e9mu, jako\u017e i pro analytick\u00e9 a statistick\u00e9 \u00fakoly &#8211; v tomto ohledu je prim\u00e1rn\u00edm z\u00e1kladem R\u00e1mec (\u010dl. 6 odst. 1 p\u00edsm. f) na\u0159\u00edzen\u00ed RODO).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Zad\u00e1v\u00e1n\u00ed objedn\u00e1vek<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Zad\u00e1n\u00ed objedn\u00e1vky (n\u00e1kup slu\u017eby) u\u017eivatelem slu\u017eby zahrnuje zpracov\u00e1n\u00ed jeho osobn\u00edch \u00fadaj\u016f. Poskytnut\u00ed \u00fadaj\u016f ozna\u010den\u00fdch jako povinn\u00e9 je nezbytn\u00e9 pro p\u0159ijet\u00ed a zpracov\u00e1n\u00ed objedn\u00e1vky a jejich neposkytnut\u00ed bude m\u00edt za n\u00e1sledek, \u017ee objedn\u00e1vka nebude zpracov\u00e1na. Poskytnut\u00ed ostatn\u00edch \u00fadaj\u016f je nepovinn\u00e9.<\/li>\n\n\n\n<li>Osobn\u00ed \u00fadaje jsou zpracov\u00e1ny:<ul class=\"wp-block-list\">\n<li>a) za \u00fa\u010delem vy\u0159\u00edzen\u00ed podan\u00e9 objedn\u00e1vky &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je nezbytnost zpracov\u00e1n\u00ed pro spln\u011bn\u00ed smlouvy (\u010dl. 6 odst. 1 p\u00edsm. b) RODO); pokud jde o nepovinn\u011b poskytnut\u00e9 \u00fadaje, pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) RODO);<\/li>\n\n\n\n<li>(b) za \u00fa\u010delem spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed spr\u00e1vce, kter\u00e9 vypl\u00fdvaj\u00ed zejm\u00e9na z da\u0148ov\u00fdch a \u00fa\u010detn\u00edch p\u0159edpis\u016f &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je z\u00e1konn\u00e1 povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) RODO);<\/li>\n\n\n\n<li>c) pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO), spo\u010d\u00edvaj\u00edc\u00ed v prov\u00e1d\u011bn\u00ed anal\u00fdz aktivit U\u017eivatel\u016f na webov\u00fdch str\u00e1nk\u00e1ch, jak\u017e i n\u00e1kupn\u00edch preferenc\u00ed U\u017eivatel\u016f za \u00fa\u010delem zlep\u0161en\u00ed pou\u017e\u00edvan\u00fdch funkc\u00ed;<\/li>\n\n\n\n<li>d) pro \u00fa\u010dely p\u0159\u00edpadn\u00e9ho zji\u0161t\u011bn\u00ed a \u0161et\u0159en\u00ed n\u00e1rok\u016f nebo obrany proti n\u00e1rok\u016fm &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO) na ochranu va\u0161ich pr\u00e1v.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Kontaktn\u00ed formul\u00e1\u0159e<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spr\u00e1vce poskytuje mo\u017enost kontaktovat ho prost\u0159ednictv\u00edm elektronick\u00fdch kontaktn\u00edch formul\u00e1\u0159\u016f. Pou\u017eit\u00ed formul\u00e1\u0159e vy\u017eaduje, aby U\u017eivatel poskytl Osobn\u00ed \u00fadaje nezbytn\u00e9 pro kontaktov\u00e1n\u00ed U\u017eivatele a zodpov\u011bzen\u00ed dotazu. U\u017eivatel m\u016f\u017ee poskytnout i dal\u0161\u00ed \u00fadaje pro usnadn\u011bn\u00ed kontaktu nebo vy\u0159\u00edzen\u00ed dotazu. Poskytnut\u00ed \u00fadaj\u016f ozna\u010den\u00fdch jako povinn\u00e9 je nutn\u00e9 pro p\u0159ijet\u00ed a vy\u0159\u00edzen\u00ed dotazu a neposkytnut\u00ed t\u011bchto \u00fadaj\u016f bude m\u00edt za n\u00e1sledek nemo\u017enost slu\u017eby. Poskytnut\u00ed ostatn\u00edch \u00fadaj\u016f je dobrovoln\u00e9.<\/li>\n\n\n\n<li>Osobn\u00ed \u00fadaje jsou zpracov\u00e1ny:<ul class=\"wp-block-list\">\n<li>a) pro identifikaci odes\u00edlatele a vy\u0159\u00edzen\u00ed jeho dotazu zaslan\u00e9ho prost\u0159ednictv\u00edm poskytnut\u00e9ho formul\u00e1\u0159e &#8211; pr\u00e1vn\u00edm zpracov\u00e1n\u00edm je nezbytnost zpracov\u00e1n\u00ed spln\u011bn\u00ed smlouvy o poskytnut\u00ed slu\u017eby (\u010dl. 6 odst. 1 p\u00edsm. b) RODO); u nepovinn\u011b poskytnut\u00fdch \u00fadaj\u016f je pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) RODO);<\/li>\n\n\n\n<li>b) pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO), kter\u00fd spo\u010d\u00edv\u00e1 ve veden\u00ed statistik o dotazech U\u017eivatel\u016f prost\u0159ednictv\u00edm Webov\u00fdch str\u00e1nek za \u00fa\u010delem zlep\u0161en\u00ed jejich funk\u010dnosti.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spr\u00e1vce zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje U\u017eivatel\u016f za \u00fa\u010delem prov\u00e1d\u011bn\u00ed marketingov\u00fdch aktivit, kter\u00e9 mohou spo\u010d\u00edvat v:<ul class=\"wp-block-list\">\n<li>(a) zobrazov\u00e1n\u00ed marketingov\u00e9ho obsahu U\u017eivateli, kter\u00fd nen\u00ed p\u0159izp\u016fsoben preferenc\u00edm U\u017eivatele (kontextov\u00e1 reklama);<\/li>\n\n\n\n<li>(b) zobrazov\u00e1n\u00ed marketingov\u00e9ho obsahu odpov\u00eddaj\u00edc\u00edho z\u00e1jm\u016fm u\u017eivatele (behavior\u00e1ln\u00ed reklama);<\/li>\n\n\n\n<li>c) e-mailov\u00e9 ozn\u00e1men\u00ed o zaj\u00edmav\u00fdch nab\u00eddk\u00e1ch nebo obsahu, kter\u00e1 v n\u011bkter\u00fdch p\u0159\u00edpadech obsahuj\u00ed obchodn\u00ed informace (newsletter service);<\/li>\n\n\n\n<li>d) prov\u00e1d\u011bn\u00ed dal\u0161\u00edch \u010dinnost\u00ed souvisej\u00edc\u00edch s p\u0159\u00edm\u00fdm marketingem zbo\u017e\u00ed a slu\u017eeb (zas\u00edl\u00e1n\u00ed obchodn\u00edch informac\u00ed elektronick\u00fdmi prost\u0159edky a telemarketingov\u00e9 \u010dinnosti).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Za \u00fa\u010delem prov\u00e1d\u011bn\u00ed marketingov\u00fdch aktivit pou\u017e\u00edv\u00e1 spr\u00e1vce v n\u011bkter\u00fdch p\u0159\u00edpadech profilov\u00e1n\u00ed. To znamen\u00e1, \u017ee spr\u00e1vce prost\u0159ednictv\u00edm automatick\u00e9ho zpracov\u00e1n\u00ed \u00fadaj\u016f vyhodnocuje vybran\u00e9 faktory t\u00fdkaj\u00edc\u00ed se u\u017eivatel\u016f za \u00fa\u010delem anal\u00fdzy jejich chov\u00e1n\u00ed nebo vytvo\u0159en\u00ed progn\u00f3zy do budoucna. To umo\u017e\u0148uje l\u00e9pe p\u0159izp\u016fsobit zobrazovan\u00fd obsah individu\u00e1ln\u00edm preferenc\u00edm a z\u00e1jm\u016fm u\u017eivatele.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Kontextov\u00e1 reklama<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spr\u00e1vce zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje U\u017eivatel\u016f pro marketingov\u00e9 \u00fa\u010dely v souvislosti se zas\u00edl\u00e1n\u00edm kontextov\u00e9 reklamy (tj. reklamy, kter\u00e1 nen\u00ed p\u0159izp\u016fsobena preferenc\u00edm U\u017eivatele) U\u017eivatel\u016fm. Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f je pak prov\u00e1d\u011bno v souvislosti s pln\u011bn\u00edm opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Behavior\u00e1ln\u00ed reklama<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spr\u00e1vce a jeho d\u016fv\u011bryhodn\u00ed partne\u0159i zpracov\u00e1vaj\u00ed osobn\u00ed \u00fadaje U\u017eivatel\u016f, v\u010detn\u011b osobn\u00edch \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch prost\u0159ednictv\u00edm soubor\u016f cookie a jin\u00fdch podobn\u00fdch technologi\u00ed, pro marketingov\u00e9 \u00fa\u010dely v souvislosti s c\u00edlen\u00edm reklamy na U\u017eivatele podle jejich chov\u00e1n\u00ed (tj. reklamy p\u0159izp\u016fsoben\u00e9 preferenc\u00edm U\u017eivatele). Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pak zahrnuje tak\u00e9 profilov\u00e1n\u00ed U\u017eivatel\u016f.<\/li>\n\n\n\n<li>Seznam d\u016fv\u011bryhodn\u00fdch partner\u016f spr\u00e1vce naleznete zde.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Zpravodaj<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spr\u00e1vce poskytuje slu\u017ebu zas\u00edl\u00e1n\u00ed novinek v souladu s podm\u00ednkami osob\u00e1m, kter\u00e9 za t\u00edmto \u00fa\u010delem poskytly svou e-mailovou adresu. Poskytnut\u00ed \u00fadaj\u016f je nezbytn\u00e9 pro poskytov\u00e1n\u00ed slu\u017eby zas\u00edl\u00e1n\u00ed newsletteru a jejich neposkytnut\u00ed bude m\u00edt za n\u00e1sledek, \u017ee newsletter nebude zas\u00edl\u00e1n. Tato forma komunikace s u\u017eivatelem m\u016f\u017ee zahrnovat profilov\u00e1n\u00ed.<\/li>\n\n\n\n<li>Osobn\u00ed \u00fadaje jsou zpracov\u00e1ny:<ul class=\"wp-block-list\">\n<li>a) za \u00fa\u010delem poskytov\u00e1n\u00ed slu\u017eeb zas\u00edl\u00e1n\u00ed newsletteru &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je nezbytnost zpracov\u00e1n\u00ed pro pln\u011bn\u00ed smlouvy (\u010dl. 6 odst. 1 p\u00edsm. b) RODO);<\/li>\n\n\n\n<li>b) v p\u0159\u00edpad\u011b zas\u00edl\u00e1n\u00ed marketingov\u00e9ho obsahu U\u017eivateli v r\u00e1mci newsletteru &#8211; pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed, v\u010detn\u011b pou\u017eit\u00ed profilov\u00e1n\u00ed, je opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO) v souvislosti se souhlasem se zas\u00edl\u00e1n\u00ed newsletteru;<\/li>\n\n\n\n<li>c) pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely &#8211; pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO), spo\u010d\u00edvaj\u00edc\u00ed v prov\u00e1d\u011bn\u00ed anal\u00fdz \u010dinnosti U\u017eivatel\u016f na webov\u00fdch str\u00e1nk\u00e1ch za \u00fa\u010delem zlep\u0161en\u00ed pou\u017e\u00edvan\u00fdch funkc\u00ed;<\/li>\n\n\n\n<li>d) pro \u00fa\u010dely p\u0159\u00edpadn\u00e9ho zji\u0161t\u011bn\u00ed a \u0161et\u0159en\u00ed n\u00e1rok\u016f nebo obrany proti n\u00e1rok\u016fm &#8211; pr\u00e1vn\u00edm zpracov\u00e1n\u00edm je opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce (\u010dl. 6 odst. 1 p\u00edsm. f) RODO) na ochranu va\u0161ich pr\u00e1v.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edm\u00fd marketing<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Osobn\u00ed \u00fadaje U\u017eivatele m\u016f\u017ee Spr\u00e1vce pou\u017e\u00edt tak\u00e9 k tomu, aby na U\u017eivatele c\u00edlil marketingov\u00fd obsah prost\u0159ednictv\u00edm r\u016fzn\u00fdch kan\u00e1l\u016f, tj. e-mail, MMS \/ SMS nebo telefonicky. Tyto \u010dinnosti Spr\u00e1vce prov\u00e1d\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee k tomu U\u017eivatel ud\u011blil souhlas, kter\u00fd m\u016f\u017ee kdykoli odvolat.<\/li>\n\n\n\n<li>Spr\u00e1vce m\u016f\u017ee v ur\u010dit\u00fdch p\u0159\u00edpadech prov\u00e1d\u011bt p\u0159\u00edm\u00fd marketing tak\u00e9 prost\u0159ednictv\u00edm elektronick\u00e9 po\u0161ty. O z\u00e1m\u011bru prov\u00e1d\u011bt tento typ marketingu bude u\u017eivatel informov\u00e1n zvl\u00e1\u0161\u0165. U\u017eivatel m\u00e1 pr\u00e1vo vzn\u00e9st proti takov\u00e9mu marketingu n\u00e1mitku.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spr\u00e1vce zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje u\u017eivatel\u016f, kte\u0159\u00ed nav\u0161t\u011bvuj\u00ed profily spr\u00e1vce na soci\u00e1ln\u00edch s\u00edt\u00edch (Facebook, YouTube, Instagram, Twitter). Tyto \u00fadaje jsou zpracov\u00e1ny v\u00fdhradn\u011b v souvislosti s provozem profilu, a to za \u00fa\u010delem informov\u00e1n\u00ed u\u017eivatel\u016f o aktivit\u00e1ch Spr\u00e1vce a propagace r\u016fzn\u00fdch akc\u00ed, slu\u017eeb a produkt\u016f. Pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f Spr\u00e1vcem za t\u00edmto \u00fa\u010delem je jeho opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f) RODO) na propagaci vlastn\u00ed zna\u010dky.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Soubory cookie a podobn\u00e9 technologie<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cookie soubory jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se instaluj\u00ed do za\u0159\u00edzen\u00ed u\u017eivatele p\u0159i prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek. The cookie soubory shroma\u017e\u010fuj\u00ed informace usnad\u0148uj\u00edc\u00ed pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek, nap\u0159. t\u00edm, \u017ee si pamatuj\u00ed n\u00e1v\u0161t\u011bvu u\u017eivatele na webov\u00fdch str\u00e1nk\u00e1ch a jeho akce.<\/li>\n\n\n\n<li>Spr\u00e1vce pou\u017e\u00edv\u00e1 tzv. servisn\u00ed cookies p\u0159edev\u0161\u00edm k tomu, aby u\u017eivateli poskytoval slu\u017eby poskytovan\u00e9 elektronicky a aby zlep\u0161oval kvalitu t\u011bchto slu\u017eeb. V t\u00e9to souvislosti Spr\u00e1vce a dal\u0161\u00ed subjekty poskytuj\u00edc\u00ed Spr\u00e1vci analytick\u00e9 a statistick\u00e9 slu\u017eby vyu\u017e\u00edvaj\u00ed cookies k ukl\u00e1d\u00e1n\u00ed informac\u00ed nebo p\u0159\u00edstupu k informac\u00edm ji\u017e ulo\u017een\u00fdm v koncov\u00e9m telekomunika\u010dn\u00edm za\u0159\u00edzen\u00ed U\u017eivatele (po\u010d\u00edta\u010d, telefon, tablet apod.). Mezi soubory cookie pou\u017e\u00edvan\u00e9 k tomuto \u00fa\u010delu pat\u0159\u00ed:.<ul class=\"wp-block-list\">\n<li>(a) soubory cookies s \u00fadaji zadan\u00fdmi u\u017eivatelem (ID relace) po dobu trv\u00e1n\u00ed relace (userinputcookies);<\/li>\n\n\n\n<li>(b) authentiza\u010dn\u00ed soubory cookies pou\u017e\u00edvan\u00e9 u slu\u017eeb, kter\u00e9 vy\u017eaduj\u00ed ov\u011b\u0159en\u00ed po dobu trv\u00e1n\u00ed relace (authenticationcookies);<\/li>\n\n\n\n<li>(c) soubory cookie bez ochrany, nap\u0159. soubory cookie pou\u017e\u00edvan\u00e9 pro zji\u0161\u0165ov\u00e1n\u00ed zneu\u017eit\u00ed ov\u011b\u0159ov\u00e1n\u00ed (usercentricsecuritycookies);<\/li>\n\n\n\n<li>(d) cookie soubory relace multimedi\u00e1ln\u00edch p\u0159ehr\u00e1va\u010d\u016f (nap\u0159. soubory cookie p\u0159ehr\u00e1va\u010de flash) po dobu trv\u00e1n\u00ed relace (multimedia playersessioncookies);<\/li>\n\n\n\n<li>e) Trval\u00e9 soubory cookies pro personalizaci u\u017eivatelsk\u00e9ho rozhran\u00ed po dobu trv\u00e1n\u00ed relace nebo o n\u011bco d\u00e9le (userinterfacecustomisationcookies).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Spr\u00e1vce a jeho d\u016fv\u011bryhodn\u00ed partne\u0159i pou\u017e\u00edvaj\u00ed soubory cookie tak\u00e9 pro marketingov\u00e9 \u00fa\u010dely, mimo jin\u00e9 v souvislosti s c\u00edlen\u00edm behavior\u00e1ln\u00ed reklamy na u\u017eivatele. Za t\u00edmto \u00fa\u010delem Spr\u00e1vce a jeho d\u016fv\u011bryhodn\u00ed partne\u0159i ukl\u00e1daj\u00ed informace nebo p\u0159istupuj\u00ed k informac\u00edm ji\u017e ulo\u017een\u00fdm v koncov\u00e9m telekomunika\u010dn\u00edm za\u0159\u00edzen\u00ed U\u017eivatele (po\u010d\u00edta\u010d, telefon, tablet atd.).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Analytick\u00e9 a marketingov\u00e9 n\u00e1stroje pou\u017e\u00edvan\u00e9 partnery spr\u00e1vce<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spr\u00e1vce a jeho partne\u0159i pou\u017e\u00edvaj\u00ed r\u016fzn\u00e1 \u0159e\u0161en\u00ed a n\u00e1stroje pro analytick\u00e9 a marketingov\u00e9 \u00fa\u010dely. N\u00ed\u017ee naleznete z\u00e1kladn\u00ed informace o t\u011bchto n\u00e1stroj\u00edch. Podrobn\u011bj\u0161\u00ed informace naleznete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9ho Partnera.<\/li>\n\n\n\n<li>Google Analytics<ul class=\"wp-block-list\">\n<li>Google Analytics jsou soubory cookies, kter\u00e9 spole\u010dnost Google pou\u017e\u00edv\u00e1 k anal\u00fdze pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek, k sestavov\u00e1n\u00ed statistik a zpr\u00e1v o fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek. Spole\u010dnost Google nepou\u017e\u00edv\u00e1 shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje k va\u0161\u00ed identifikaci, ani tyto informace nekombinuje, aby umo\u017enila va\u0161i identifikaci. Podrobn\u00e9 informace o rozahu a z\u00e1sad\u00e1ch shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f v souvislosti s touto slu\u017ebou naleznete na adrese: https:\/\/www.google.com\/intl\/pl\/policies\/privacy\/partners.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Google Adwords<ul class=\"wp-block-list\">\n<li>Google AdWords je n\u00e1stroj, kter\u00fd umo\u017e\u0148uje m\u011b\u0159it \u00fa\u010dinnost reklamn\u00edch kampan\u00ed prov\u00e1d\u011bn\u00fdch spr\u00e1vcem a analyzovat \u00fadaje, jako jsou kl\u00ed\u010dov\u00e1 slova nebo po\u010det jedine\u010dn\u00fdch u\u017eivatel\u016f. Platforma Google Adwords n\u00e1m tak\u00e9 umo\u017e\u0148uje vizualizovat na\u0161e reklamn\u00ed lidem, kte\u0159\u00ed se v minulosti pohybovali na webov\u00fdch str\u00e1nk\u00e1ch. Informace o zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Google pro v\u00fd\u0161e uvedenou slu\u017ebu jsou k dispozici na tomto odkazu: https:\/\/policies.google.com\/technologies\/ads?hl=pl.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Facebook Pixels<ul class=\"wp-block-list\">\n<li>Facebook Pixels je n\u00e1stroj pro m\u011b\u0159en\u00ed \u00fa\u010dinnosti reklamn\u00edch kampan\u00ed prov\u00e1d\u011bn\u00fdch spr\u00e1vcem na Facebooku. N\u00e1stroj umo\u017e\u0148uje pokro\u010dilou anal\u00fdzu dat pro optimalizaci aktivit Spr\u00e1vce i s vyu\u017eit\u00edm dal\u0161\u00edch n\u00e1stroj\u016f nab\u00edzen\u00fdch spole\u010dnost\u00ed Facebook. Podrobn\u00e9 informace o zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Facebook naleznete na tomto odkazu: https:\/\/pl-pl.facebook.com\/help\/443357099140264?helpref=about_content.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Soci\u00e1ln\u00ed pluginy<ul class=\"wp-block-list\">\n<li>Slu\u017eba vyu\u017e\u00edv\u00e1 pluginy soci\u00e1ln\u00edch s\u00edt\u00ed (Facebook, Google+, LinkedIn, Twitter). Z\u00e1suvn\u00e9 moduly umo\u017e\u0148uj\u00ed u\u017eivateli sd\u00edlet obsah zve\u0159ejn\u011bn\u00fd na webov\u00fdch str\u00e1nk\u00e1ch se soci\u00e1ln\u00edmi s\u00edt\u011bmi podle jeho v\u00fdb\u011bru. Pou\u017eit\u00ed plugin\u016f ve Slu\u017eb\u011b zp\u016fsobuje, \u017ee p\u0159\u00edslu\u0161n\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 obdr\u017e\u00ed informace o tom, jak U\u017eivatel pou\u017e\u00edv\u00e1 Slu\u017ebu, a m\u016f\u017ee je p\u0159i\u0159adit k profilu U\u017eivatele vytvo\u0159en\u00e9mu na p\u0159\u00edslu\u0161n\u00e9 soci\u00e1ln\u00ed s\u00edti. Spr\u00e1vce nezn\u00e1 \u00fa\u010del a rozsah shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f soci\u00e1ln\u00ed s\u00edt\u011bmi. Podrobn\u00e9 informace k tomuto t\u00e9matu naleznete pod n\u00e1sleduj\u00edc\u00edmi odkazy:<ul class=\"wp-block-list\"><li>Facebook: https:\/\/www.facebook.com\/policy.php.<\/li>\n\n<li>Google: https:\/\/privacy.google.com\/take-control.html?categories_activeEl=sign-in<\/li>\n\n<li>LinkedIn: https:\/\/www.linkedin.com\/legal\/privacy-policy?_l=pl_PL<\/li>\n\n<li>Twitter: https:\/\/twitter.com\/en\/privacy<\/li><\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1va nastaven\u00ed soubor\u016f cookie<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pou\u017eit\u00ed soubor\u016f cookie ke shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f jejich prost\u0159ednictv\u00edm, v\u010detn\u011b p\u0159\u00edstupu k \u00fadaj\u016fm ulo\u017een\u00fdm v za\u0159\u00edzen\u00ed u\u017eivatele, vy\u017eaduje souhlas u\u017eivatele. Tento souhlas m\u016f\u017ee b\u00fdt kdykoli odvol\u00e1n.<\/li>\n\n\n\n<li>Povolen\u00ed se nevy\u017eaduje pouze u soubor\u016f cookie, jejich\u017e pou\u017eit\u00ed je nezbytn\u00e9 pro poskytov\u00e1n\u00ed telekomunika\u010dn\u00ed slu\u017eby (p\u0159enos dat pro zobrazen\u00ed obsahu).<\/li>\n\n\n\n<li>Souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie m\u016f\u017eete odvolat prost\u0159ednictv\u00edm nastaven\u00ed prohl\u00ed\u017ee\u010de. Podrobn\u00e9 informace o tom naleznete pod n\u00e1sleduj\u00edc\u00edmi odkazy:.<ul class=\"wp-block-list\">\n<li>a) Internet Explorer: https:\/\/support.microsoft.com\/pl-pl\/help\/17442\/windows-internet-explorer-delete-manage-cookies.<\/li>\n\n\n\n<li>b) Mozilla Firefox: http:\/\/support.mozilla.org\/pl\/kb\/ciasteczka<\/li>\n\n\n\n<li>c) Google Chrome: http:\/\/support.google.com\/chrome\/bin\/answer.py?hl=pl&amp;answer=95647<\/li>\n\n\n\n<li>d) Opera: http:\/\/help.opera.com\/Windows\/12.10\/pl\/cookies.html<\/li>\n\n\n\n<li>e) Safari: https:\/\/support.apple.com\/kb\/PH5042?locale=en-GB<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>U\u017eivatel si m\u016f\u017ee kdykoli ov\u011b\u0159it stav aktu\u00e1ln\u00edho nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f v prohl\u00ed\u017ee\u010di, kter\u00fd pou\u017e\u00edv\u00e1, pomoc\u00ed n\u00e1stroj\u016f dostupn\u00fdch na n\u00e1sleduj\u00edc\u00edch odkazech:.<ul class=\"wp-block-list\">\n<li>a) http:\/\/www.youronlinechoices.com\/pl\/twojewybory.<\/li>\n\n\n\n<li>b) http:\/\/optout.aboutads.info\/?c=2&amp;lang=EN<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Doba zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Doba zpracov\u00e1n\u00ed \u00fadaj\u016f Spr\u00e1vcem z\u00e1vis\u00ed na typu poskytovan\u00e9 slu\u017eby a \u00fa\u010delu zpracov\u00e1n\u00ed. Obecn\u011b plat\u00ed, \u017ee \u00fadaje jsou zpracov\u00e1ny po dobu trv\u00e1n\u00ed poskytovan\u00e9 slu\u017eby nebo vy\u0159\u00edzen\u00ed objedn\u00e1vky, to odvol\u00e1n\u00ed ud\u011blen\u00e9ho souhlasu nebo do vznesen\u00ed \u00fa\u010dinn\u00e9 n\u00e1mitky proti zpracov\u00e1n\u00ed \u00fadaj\u016f v p\u0159\u00edpadech, kdy je je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f opr\u00e1vn\u011bn\u00fd z\u00e1jem Spr\u00e1vce.<\/li>\n\n\n\n<li>Pracovn\u00ed den m\u016f\u017ee b\u00fdt prodlou\u017een, pokud to nen\u00ed nezbytn\u00e9 pro spln\u011bn\u00ed a \u00fahradu ur\u010dit\u00fdch z\u00e1vazk\u016f nebo obranu proti n\u00e1rok\u016fm, a to pouze tehdy a v rozsahu, v jak\u00e9m to vy\u017eaduje z\u00e1kon. Po uplynut\u00ed pracovn\u00edho dne nebudou \u00fadaje vymaz\u00e1ny ani anonymizov\u00e1ny.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e1va u\u017eivatel\u016f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>U\u017eivatel m\u00e1 pr\u00e1vy na p\u0159\u00edstup k obsahu \u00fadaj\u016f a pr\u00e1vy po\u017eadovat opravu, v\u00fdmaz, omezen\u00ed zpracov\u00e1n\u00ed, pr\u00e1vy na p\u0159enositelnost \u00fadaj\u016f a pr\u00e1vy vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed \u00fadaj\u016f, jak i pr\u00e1vy podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu pov\u011b\u0159en\u00e9ho ochranou osobn\u00edch \u00fadaj\u016f.<\/li>\n\n\n\n<li>Pokud jsou \u010dinnosti u\u017eivatele zalo\u017eeny na du\u0161i, lze tuto du\u0161i individu\u00e1ln\u011b odemknout kontaktov\u00e1n\u00edm slu\u017eby nebo pomoc\u00ed funkc\u00ed dostupn\u00fdch na webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n\n\n\n<li>U\u017eivatel m\u00e1 pr\u00e1vo v\u00e1st n\u00e1mitku proti zpracov\u00e1n\u00ed \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely, pokud je zpracov\u00e1n\u00ed prov\u00e1d\u011bno v souvislosti s opr\u00e1vn\u011bn\u00fdm z\u00e1jmem spr\u00e1vce, a &#8211; z d\u016fvod\u016f souvisej\u00edc\u00edch s konkr\u00e9tn\u00ed situac\u00ed u\u017eivatele &#8211; v dal\u0161\u00edch p\u0159\u00edpadech, kdy je prim\u00e1rn\u00edm z\u00e1kladem pro uplat\u0148ov\u00e1n\u00ed sm\u011brnice (nap\u0159. v souvislosti s realizac\u00ed analytick\u00fdch a statistick\u00fdch \u00fa\u010del\u016f).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edjemci \u00fadaj\u016f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>V souvislosti s poskytov\u00e1n\u00edm slu\u017eeb budou osobn\u00ed \u00fadaje zp\u0159\u00edstupn\u011bny extern\u00edm subjekt\u016fm, zejm\u00e9na dodavatel\u016fm odpov\u011bdn\u00fdm za provoz IT syst\u00e9m\u016f, subjekt\u016fm, jako jsou banky a provozovatel\u00e9 platebn\u00edch syst\u00e9m\u016f, subjekt\u016fm poskytuj\u00edc\u00edm \u00fa\u010detn\u00ed slu\u017eby, kur\u00fdr\u016fm (v souvislosti s vy\u0159\u00edzen\u00edm objedn\u00e1vky), marketingov\u00fdm agentur\u00e1m (v souvislosti s marketingov\u00fdmi slu\u017ebami) a subjekt\u016fm spojen\u00fdm se Spr\u00e1vcem.<\/li>\n\n\n\n<li>V p\u0159\u00edpad\u011b souhlasu u\u017eivatele mohou b\u00fdt jeho \u00fadaje poskytnuty i jin\u00fdm subjekt\u016fm pro jejich vlastn\u00ed \u00fa\u010dely, v\u010detn\u011b marketingov\u00fdch.<\/li>\n\n\n\n<li>Spole\u010dnost m\u00e1 pr\u00e1vo poskytnout vybran\u00e9 informace t\u00fdkaj\u00edc\u00ed se u\u017eivatel\u016f p\u0159\u00edslu\u0161n\u00fdm org\u00e1n\u016fm nebo t\u0159et\u00edm stran\u00e1m, kter\u00e9 si tyto informace vy\u017e\u00e1daj\u00ed na z\u00e1klad\u011b platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f a v souladu s ustanoven\u00edmi ve\u0159ejn\u00e9ho pr\u00e1va.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mimo EHP<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00darove\u0148 ochrany osobn\u00edch \u00fadaj\u016f mimo Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP) se li\u0161\u00ed od \u00farovn\u011b stanoven\u00e9 evropsk\u00fdm pr\u00e1vem. Z tohoto d\u016fvodu Spr\u00e1vce p\u0159ed\u00e1v\u00e1 Osobn\u00ed \u00fadaje mimo EHP pouze v nezbytn\u00fdch p\u0159\u00edpadech a s odpov\u00eddaj\u00edc\u00ed \u00farovn\u00ed ochrany, a to p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm:.<ul class=\"wp-block-list\">\n<li>(a) spolupr\u00e1ce se zpracovateli osobn\u00edch \u00fadaj\u016f v zem\u00edch, pro kter\u00e9 bylo vyd\u00e1no p\u0159\u00edslu\u0161n\u00e9 rozhodnut\u00ed Evropsk\u00e9 komise o stanoven\u00ed odpov\u00eddaj\u00edc\u00ed \u00farovn\u011b osobn\u00edch \u00fadaj\u016f;<\/li>\n\n\n\n<li>(b) pou\u017e\u00edv\u00e1n\u00ed standardn\u00edch smluvn\u00edch dolo\u017eek vydan\u00fdch Evropskou komis\u00ed;<\/li>\n\n\n\n<li>(c) uplat\u0148ov\u00e1n\u00ed z\u00e1vazn\u00fdch podnikov\u00fdch pravidel schv\u00e1len\u00fdch p\u0159\u00edslu\u0161n\u00fdm org\u00e1nem dohledu;<\/li>\n\n\n\n<li>(d) v p\u0159\u00edpad\u011b v\u00fdvozu obilovin do USA spolupr\u00e1ce s d\u00edl\u010d\u00edmi subjekty zapsan\u00fdmi do programu PrivacyShield, certifikovan\u00e9ho Evropskou komis\u00ed.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Spr\u00e1vce v\u00e1s v\u017edy informuje o sv\u00e9m z\u00e1m\u011bru p\u0159edat osobn\u00ed \u00fadaje mimo EHP ve f\u00e1zi jejich shroma\u017e\u010fov\u00e1n\u00ed.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Zabezpe\u010den\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>N\u00e1vrh p\u0159ednostn\u011b stanov\u00ed anal\u00fdzu rizik, aby se zajistilo, \u017ee osobn\u00ed \u00fadaje budou zpracov\u00e1v\u00e1ny bez rizika, zejm\u00e9na aby se zajistilo, \u017ee k \u00fadaj\u016fm budou m\u00edt p\u0159\u00edstup pouze certifikovan\u00e9 osoby, a to zp\u016fsobem, kter\u00fd nebude br\u00e1nit pln\u011bn\u00ed jejich povinnost\u00ed. N\u00e1vrh zajist\u00ed, aby ve\u0161ker\u00e9 operace s osobn\u00edmi \u00fadaji byly prokazateln\u011b prov\u00e1d\u011bny pouze certifikovan\u00fdmi osobami a zam\u011bstnanci.<\/li>\n\n\n\n<li>Spr\u00e1vce p\u0159ijme ve\u0161ker\u00e1 nezbytn\u00e1 opat\u0159en\u00ed k tomu, aby i jeho subdodavatel\u00e9 a dal\u0161\u00ed spolupracuj\u00edc\u00ed subjekty zaru\u010dili uplatn\u011bn\u00ed vhodn\u00fdch bezpe\u010dnostn\u00edch opat\u0159en\u00ed, kdykoli zpracov\u00e1vaj\u00ed osobn\u00ed \u00fadaje jm\u00e9nem Spr\u00e1vce.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Kontaktn\u00ed \u00fadaje<\/h2>\n\n\n\n<p>Kontakt se spr\u00e1vcem je mo\u017en\u00fd prost\u0159ednictv\u00edm e-mailov\u00e9 adresy biuro@ministerstworeklamy.pl nebo po\u0161tovn\u00ed adresy MinisterstwoReklamy sp. z o.o., ul. Styczy\u0144skiego 6\/2, 42-600 Tarnowskie G\u00f3ry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Slovn\u00ed\u010dek Zpracov\u00e1n\u00ed \u00fadaj\u016f v souvislosti s pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek Zad\u00e1v\u00e1n\u00ed objedn\u00e1vek Kontaktn\u00ed formul\u00e1\u0159e Marketing Kontextov\u00e1 reklama Behavior\u00e1ln\u00ed reklama Zpravodaj P\u0159\u00edm\u00fd marketing Soci\u00e1ln\u00ed s\u00edt\u011b Soubory cookie a podobn\u00e9 technologie Analytick\u00e9 a marketingov\u00e9 n\u00e1stroje pou\u017e\u00edvan\u00e9 partnery spr\u00e1vce Spr\u00e1va nastaven\u00ed soubor\u016f cookie Doba zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f Pr\u00e1va u\u017eivatel\u016f P\u0159\u00edjemci \u00fadaj\u016f P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mimo EHP Zabezpe\u010den\u00ed osobn\u00edch \u00fadaj\u016f Kontaktn\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20394","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"ministry-of-advertising.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Doporu\u010den\u00fd obr\u00e1zek by m\u011bl b\u00fdt alespo\u0148 200 x 200 pixel\u016f, aby jej bylo mo\u017en\u00e9 zachytit na Facebooku a na jin\u00fdch soci\u00e1ln\u00edch 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